Starface takes an unconventional approach to skincare by glamorizing acne rather than concealing it. The brand has gained massive popularity, especially among Gen Z, for its star-shaped pimple patches. With bold, bright, and attention-grabbing branding, Starface stands out in the acne market, breaking away from the more clinical branding seen in major competitor products. Its unique style and social media presence have helped it resonate strongly with younger consumers

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Partnering with Cartograph to launch their Amazon channel, Starface aimed to build brand awareness by growing non-branded traffic and organic sales. With major competitors already established on Amazon, they needed to diversify their sales mix into other stickers and skincare products. Additionally, the team was tasked with launching products through licensing agreements to further expand the brand’s presence.

New-to-brand Advertising

Cartograph targeted new category audiences, using iterative testing to achieve a 4x ROAS in Pore Cleansing Strips and 2x ROAS on the competitive term "pimple patches."

Perform Cross-Selling

Diversified the SKU mix and used targeted ad tactics to cross-sell, retarget, and remarket, strengthening the catalog and reducing reliance on a single hero item.

Create Holiday Strategy

Optimized copy, SEO, and ads for holiday trends, using strategic discounts to boost ranking and visibility, leading to a feature in Amazon's Holiday Beauty Haul Event.

Incorporate Licensed Product Strategy

Starface collaborates with iconic cartoon characters, using them in text, images, and SEO. We launched custom ad goals for branded and category keywords, targeting competitors with similar licensing deals.

Carve Out Market Share

We targeted younger generations and expanded into new use cases with "face sticker" terms, using competitive ads and targeting to gain market share against established competitors like Mighty Patch and Proactiv.