MTN OPS is a well-known brand in outdoor nutrition and performance supplements, offering high-quality products for adventurers, hunters, athletes, and fitness enthusiasts. Their range includes energy boosters, protein powders, hydration aids, and post-workout recovery formulas, all designed to support peak performance in challenging environments.

When MTN OPS partnered with Cartograph, their Amazon channel accounted for just 10% of sales and was a lower priority. Challenges included oversaturation in competitive categories, price wars, aggressive promotions, supplement-related suppressions, and unauthorized resellers undermining brand integrity.

Emphasize Content Callouts

Cartograph made flavor prominent on the hero image to help MTN OPS stand out, while highlighting unique value propositions and quality assurance in infographics

Implements Dynamic Pricing Strategy

We used data-driven insights from Margin Analysis and the P&L Dashboard to balance competitiveness and profitability, testing price elasticity to determine a profitable price floor

Create SEO Optimization Strategies

We shifted from broad terms like "preworkout" to niche keywords, boosting MTN OPS' visibility and driving higher engagement, click-through, and conversion rates

Level Up Enhanced Storytelling 

Through testing hero images, A+, titles, and bullets, we effectively communicated MTN OPS’ value propositions, resulting in better audience resonance, increased page views, and higher conversions

Audience Prospecting Strategies

Through SEO and a full-funnel advertising strategy, we expanded targeting beyond the protein segment, gaining market share in niches like hunting, running, and outdoor performance

Provide Monitoring and Support

To navigate Amazon's evolving policies, we established a process to address compliance flags quickly and collaborated with MTN OPS to provide timely customer support, boosting consumer trust