Founded by Chef David Chang, the restaurant brand partnered with Cartograph at the start of Q1 2022 to launch a line of restaurant-grade products for home use, including chili crunch, sauces, salt, and noodles, on Amazon. The goal was to drive profitable growth in a competitive landscape.

Before partnering with us, Momofuku faced the challenge of entering a highly competitive market without an established presence on Amazon. They needed a strategy to differentiate their restaurant-grade products, optimize their assortment, and drive profitable growth. Without tailored content, strategic SKU offerings, and targeted advertising, they risked getting lost in a crowded category.

Content Development 

Developed content highlighting the brand’s flavor and quality differentiation

SKU Creation

Created multi-pack and variety SKUs

Advertising Strategy

Focused ad spend on category and competitor terms that generated high ROAS