Background
Lemon Perfect offers hydrating flavored lemon water with no sugar, artificial flavors, or sweeteners. In 2020, they partnered with us to launch their Amazon business, aiming to boost sales, increase review counts, and attract new consumers.
The Job
Before working with us, the brand struggled to gain visibility and rank competitively in the crowded flavored drinking water category. Their listings lacked optimization, advertising efforts weren’t fully leveraged, and they weren’t effectively capturing high-intent shoppers. Without a strong keyword strategy or premium ad placements, they were missing opportunities to drive traffic, conversions, and sustained growth on Amazon.
Cartograph Approach
Advertising Strategy
Deployed full funnel advertising strategy and DSP to drive traffic to Amazon.
Listing Optimization
Enhanced listing content with post-image edits to drive conversions
Keyword Strategy
Implemented keyword boosts on unbranded terms and targeted campaigns against competitors
Ad Placement Focus
Focused strongly on TOS placement in ad strategies, holding the #1 search slot during beverage season for "Drinks, Beverages, and Healthy Drinks
Review Generation
Utilized review generation tactics and cross-selling opportunities
Results
#6
Best seller rank in Flavored Water from #20 to #6
Amazon's Choice Badge
Flavored drinking dater
Strongest growth story
One of the strongest growth stories in beverage the last few years
- Increased our Best Seller Ranking in Flavored Drinking Water from #20 to #6
- One of the strongest growth stories in beverage the last few years
- Awarded Amazon’s Choice Badge in Flavored Drinking Water