Background

Lemon Perfect offers hydrating flavored lemon water with no sugar, artificial flavors, or sweeteners. In 2020, they partnered with us to launch their Amazon business, aiming to boost sales, increase review counts, and attract new consumers.

The Job

Before working with us, the brand struggled to gain visibility and rank competitively in the crowded flavored drinking water category. Their listings lacked optimization, advertising efforts weren’t fully leveraged, and they weren’t effectively capturing high-intent shoppers. Without a strong keyword strategy or premium ad placements, they were missing opportunities to drive traffic, conversions, and sustained growth on Amazon.

Cartograph Approach

Advertising Strategy

Deployed full funnel advertising strategy and DSP to drive traffic to Amazon.

Listing Optimization

Enhanced listing content with post-image edits to drive conversions

Keyword Strategy

Implemented keyword boosts on unbranded terms and targeted campaigns against competitors

Ad Placement Focus

Focused strongly on TOS placement in ad strategies, holding the #1 search slot during beverage season for "Drinks, Beverages, and Healthy Drinks

Review Generation

Utilized review generation tactics and cross-selling opportunities

Results

#6

Best seller rank in Flavored Water from #20 to #6

Amazon's Choice Badge

Flavored drinking dater

Strongest growth story

One of the strongest growth stories in beverage the last few years

  • Increased our Best Seller Ranking in Flavored Drinking Water from #20 to #6
  • One of the strongest growth stories in beverage the last few years
  • Awarded Amazon’s Choice Badge in Flavored Drinking Water