Cocokind is a clean beauty brand focused on plant-based ingredients. By the time they approached Cartograph, cocokind was already well-established with strong sales and distribution in major retailers like Target, Ulta, and Whole Foods, along with a healthy direct-to-consumer website presence.

Cocokind began their Amazon presence in July 2021 but faced challenges with performance, including a 50% Buy Box percentage, disjointed 3PL coordination, and frequent out-of-stocks. As other channels scaled, it was time to focus on improving their Amazon strategy.

Improve Working Relationship with 3PL

We implemented a demand planning and forecasting strategy, integrating it with 3PL communications to ensure consistent inventory availability by analyzing sales data and market trends

Improve Buy Box Ownership

We managed third-party resellers and used automated pricing solutions to monitor activities and adjust prices, improving Buy Box control, visibility, and sales

Create Educational Content

Relaunched content highlighting cocokind's values of customer education and skincare routines, using packaging in main images to showcase unique ingredients, boosting CTR and conversion rates

Shift Marketing by Season

Adjusted merchandising to align with product seasonality, ensuring offerings like sunscreen were prominently displayed and heavily advertised during peak seasons, such as summer

Microtargeted Advertising

We adjusted merchandising to align with product seasonality, ensuring offerings like sunscreen were prominently displayed and heavily advertised during peak seasons, such as summer