4th & Heart offers premium, grass-fed ghee free from additives and preservatives, known for its health benefits like improved digestion and energy. Founded in 2015, the brand has gained a loyal following among health-conscious consumers and is the leading ghee brand. We launched their Amazon business in 2015 and have been working together for 8 years.

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Before working with us, 4th & Heart needed a strategic approach to scale profitably on Amazon while maintaining its position as the leading ghee brand. They faced the challenge of balancing ad spend efficiency with organic growth, ensuring sustainable sales without over-reliance on paid placements. Without a data-driven advertising strategy, they risked limiting their long-term profitability and market dominance.

Focus on Contribution Margin

Tested advertising approach to improve margin

Advertising Strategy Test

Slashed branded spend on key products to test
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Elasticity of Best-Seller Rankings
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Growth potential of organic sales with decreasing ad-attributed sales

Test Execution

Set up parameters for a three-month test and measured the impact on KPIs